I SEE YOU.
DO YOU SEE ME?
Concept, illustration and design of the marketing campaign "I see you. Do you see me?" for Sjuksköterskeföreningen i Finland rf (SFF), a non-profit association for Swedish speaking nurses in Finland. Made together with freelancing copywriter Hanna Rosvall.
The campaign was launched on 12 May 2020, on International Nurse's Day.
A summary of the project in Hanna's words:
When we began our creative work, 2020 was "just" the International Year of the Nurse and the Midwife. Like many other organisations around the world, SFF wanted to spread awareness and highlight the importance of nurses and their expertise.
6 front page ads
2 full page ads
Banners and blogs
We knew it would be a big topic and a big campaign. But suddenly we found ourselves planning the campaign in the middle of the COVID-19 pandemic, with nurses and doctors on the frontline. So we realised that our message would have to be gentle but powerful.
I SEE YOU.
CAN YOU SEE ME?
We have poured a lot of time, love, gratitude and respect into this campaign. We hope it will spark good discussions and remind us all to see and honour our healthcare workers on all days – not just on International Nurse's Day.
SFF is a non-profit association for Swedish speaking nurses in Finland. SFF is the first non-profit organization for nurses in the Nordic countries, being 122 years old in 2020.